How We Help Agents With Freight Lead Generation (and Retain Customers!)

Freight sales success starts with relationships — and the ability to find the right ones. For GlobalTranz freight agents, lead generation isn't just about cold calls or email lists. It's about building genuine connections, using smart tools and having the confidence that comes from our world-class support and training.

When you're part of the GlobalTranz Freight Agent Program, you're not out there trying to figure it all out alone. You're backed by a nationally recognized logistics leader with deep resources, proven systems and a network that opens doors to new opportunities every single day.

Let's look at how freight agents typically find leads — and how GlobalTranz helps you do it smarter, faster and more effectively.

Common Ways Agents Find Freight Sales Leads

Freight sales has always been about connecting with the customer. And the best agents know there's no single path to finding new business. Instead, success comes from combining proven strategies with a consistent, relationship-first mindset.

Here are some of the most common ways freight agents discover new opportunities:

• In-person prospecting: Visiting shippers and manufacturers face-to-face to build trust and start conversations.
• Cold calling: Picking up the phone to reach out to shipping managers and business owners directly.
• Referrals: Growing through happy customers who spread the word about your service.
• Online research: Using tools like LinkedIn, Google and shipping directories to identify potential leads.

None of these are trade secrets. But the difference between a good freight agent and a great one is how they use them. That's where GlobalTranz gives you a competitive edge.

The GlobalTranz Difference: Helping Agents With Freight Sales and New Leads

Every freight agent can make calls and send emails. But GlobalTranz helps you make those calls count. With expert training, smart technology and a team that's got your back, you'll be equipped to turn routine prospecting into a steady stream of loyal customers.

Here's how we help agents elevate their freight lead generation game:

• Freight agent training like Sales 101 and Level II programs teach you how to convert basic outreach into lasting partnerships. You'll learn not just how to sell, but how to build trust and value.
• Business development support gives you access to one-on-one coaching, joint sales calls and in-person visits — all designed to sharpen your sales tactics and help you close more deals.
• Marketing and sales tools include customizable presentations, branded materials and on-demand digital marketing assets.
• Technology and analytics within the GlobalTranz TMS reveal insights that help you target the right prospects, track opportunities and manage your pipeline efficiently.
• Ongoing mentorship and field support teams mean you're never selling in a vacuum. You'll always have experienced leaders available to guide and advise you.

"You're never on an island here," says freight agent Nikki Long. "From day one, there's always someone available to answer questions and help guide you through challenges."

That's the GlobalTranz promise — personal attention paired with powerful tools, so every agent has what they need to grow.

Got current customers? Bring your book of business with you!

When you join GlobalTranz, you're not starting over. You're building on the foundation you've already worked hard to create. That's why we make it simple to bring customers with you while helping you find new ones. Our onboarding and support systems are designed to protect your relationships, ease your transition and unlock even more opportunities.

Here's how we make it happen:

• Dedicated onboarding teams walk you through every step of the transition, ensuring your accounts transfer smoothly.
• Methodical setup processes protect customer relationships and minimize disruptions.
• Custom business consulting helps you position your agency for long-term wins with practical, data-driven insights.
• Back-office support — including invoicing, collections, insurance and credit — frees you up to focus on what you do best: keeping current relationships and building new ones.
• Sales and technology integration connects your existing clients to the GlobalTranz TMS and carrier network, giving them instant access to better rates, visibility and service.

"We're very intentional about helping agents transition their business," says Bryan VanGeertry, Manager of Partner Channel Development at GlobalTranz. "If we're investing in bringing you over, we make sure you successfully transition that business — it's worth your while and ours."

Tools, Training and Technology: Your Formula for Growth

GlobalTranz gives you more than a place to work. We give you a platform to thrive. Here's what you can expect when you join the GlobalTranz Freight Agent Program:

• A trusted carrier network: Access 75+ LTL and 45,000+ FTL carriers with competitive pricing and reliable service.
• Advanced logistics technology: Manage quoting, tracking and visibility all in one powerful platform.
• Freight agent training: Continuous learning programs to strengthen your skills and keep you ahead of the competition.
• Marketing and sales tools: Build credibility with professionally designed materials and automation that supports your outreach.
• Competitive commission splits: Get paid upon delivery — with some of the most attractive splits in the industry.
• Onboarding support: Start strong with hands-on guidance from a dedicated transition team.

When you combine GlobalTranz's technology, training and trusted name with your drive to succeed, there's no limit to what your agency can achieve.